A Case Analysis on Starbucks’ Mission Essay

SummaryNamed after the first mate in Moby Dick, Starbucks was founded in 1971 by three partners in Seattles renowned open-air Pike Place Market. Starbucks is now the third largest eatery chain in the country, nearly 1,000 stores in 55 countries. It was the intention of director of retail operations and marketing Howard Schlutz to make Starbucks into the third place consumers frequent, after home and work. You can find a Starbucks in respective(a) settings including office buildings, bookstores, and university campuses. Starbucks promotes convenience by selling its products through retail outlets. In order to remain competitive, Starbucks has introduced some(prenominal) new products over the years. The recent global recession brought a change in policy, causing Starbucks to distinguish back on expansion in the US and focus more on international markets. get a line morePerseverance essayTaking necessary measures to remain relevant, Starbucks has come up with successful, keep custom ers approach methods such as, Breakfast pairings, VIA instant coffee, Starbucks card, in time a mobile app. Another key part of the Starbucks pattern involves its commitment to ethics and sustainability, people first, profit last. Because of its strong corporate culture, Starbucks has been ranked Fortunes 100 Best Companies to Work for for nearly a decade as well as creation voted most Ethical Company Founder and chair Schlutz is a true truster that ethical companies do better in the long run. Starbucks is also actively involved with nonprofit organizations around the globe including yet not limited to Bonos Product RED who raise money for HIV and AIDS research. The follow also makes $14.5 in loans t poor farmers around the world. Schlutz key to maintaining a strong air is creating an environment where everyone believes theyre part of something big than themselves but believes they also harbour a voice.The companions efforts at transparency, the preaching of its workers , and its dozens of philanthropic commitments demonstrate how genuine Starbucks is in its mission to be an ethical and genially trusty company. Its re disgorgeation is built on product quality, stakeholder concern, and a balanced approach to all of its business activities. In spite of Starbucks efforts to maintain high ethical standards, the company has garnished harsh criticisms on issues such as lack of fair trade coffee, hormone added milk, Schlutz alleged financial links to the Israeli government and that the companys relentless growth has forced locally run coffee shops out of business. The challenges that the company has see and will continue to experience have convinced it to focus on its strengths. And despite setbacks, allegations, and the recession, the future looks impudent for Starbucks.Questions1.Why do you think Starbucks has been so concerned with social responsibility in its overall corporate schema?Starbucks has been so concerned with social responsibility for deuce main reasons, to investigate its negative impact on the companys financial and nonfinancial rewards. According to our textbook, Starbucks has been engaged in trusty business practices nearly from day one. Being socially responsible Starbucks has its financial and nonfinancial rewards say Schultz. Whom is a firm believer of ethics, they do better in the long run. Because of Starbucks dedication to their employees and their suppliers, Starbucks had earned their loyalty. During the 2008-2009 recession, they decided to refocus their scheme. They closed some(prenominal) hundred underperforming locations in response to the economic downturn. They also introduced breakfast pairings, a Starbucks-styled value meal, for an affordable price.They even introduced an instant coffee consumers can brew at home. Due of their substantial growth over two decades, they have spent a considerable amount of time defending their image, due to their clustering strategy to many small coffee shops o ut of business and many consumers began to wonder if there really was a need for two Starbucks right across the street from each other. Finally Starbucks has been so concerned with social responsibility in its overall corporate strategy because its popular Also it helps the companys image, to care close to the community and the environment. Those are positive standpoints that define the companys self portrayal, its important how you look on the outside but in the end its all about sales2.Is Starbucks unique in being able to provide a high level of benefits its employees?Most companies, though they value their employees, have not been known to put them on the pedestal employees of Starbucks have been put on. Founder Schlutz key to maintain a strong business is creating an environment where everyone believes theyre part of something larger than themselves but believes they also have a voice. Nonetheless Starbucks benefits package is a key reason why it has remarkable low employee tur nover and high productivity.3.Do you think that Starbucks has grown rapidly because of its ethical and socially responsible activities or because it provides products and an environment that customers want?Both aspects have lead to the growth of the company. Its clean ethical genius has allowed for the company to be deemed trust worthy but all those involved with in it. The consumer friendly accommodations have kept the customers happy. Its community involvement has shown its concern for more than just profit. The companys efforts at transparency, the treatment of its workers, and its dozens of philanthropic commitments demonstrate how genuine Starbucks is in its mission to be an ethical and socially responsible company. Thus far gaining growth.