The Genius of Klassik Komix :: Klassik Komix Essays

The Genius of Klassik Komix     In Klassik Komix Steven Millhauser uses the well-kn let poem, The Love Song of J. Alfred Prufrock by T. S. Elliot, to create an intermediary between complex poetic prose and the simplicity of the classic comic check. He uses descriptive language to beautifully capture the importance a writers medium in the literary interpretation of his/her work enchantment also demonstrating his love for the imagination.    The original form of The Love Song of J. Alfred Prufrock is a poem, made up of poetic prose. Prose can vary in lexical makeup, which is contumacious by the writer, but usually consists of descriptions of subjects that allude to, and are analogous of, the underlying aspects of the writer. This gives the lines a sense of vague beauty that allows the commentator to interpret meanings in his/her own mind in contrast to simply spelling out the meanings. Poetry has the ability to evoke upon the reader a sense of reflec tion and deep thought in an effort to understand the message that the writer is delivering.     The classic comic give-and-take is a polar opposite of the complex nature of poetry. The comic book is designed for the younger reader and possesses a simplistic nature that allows the creator to use visual media combined with short written dialog to tell a story. The pictures in a comic book are an integral part of the makeup of a comic book. The pictures allow the creator to portray the protagonist and enemy in a way that is common to all readers. This however inhibits the use of imagination by the reader. The pictures are all an artists interpretations of the actions and settings that make up each scene. When a person reads descriptive text with no pictures, it allows the reader to build a mental picture of each scene that is unique to his/her own personality. The comic book does not allow for this expressiveness in its prefabricated structure.    Mi llhauser elegantly combines these two literary vehicles in his work Klassik Komix in a way that simplifies the form but still allows the reader to use his/her mind to draw its own pictures. In the room women come and go / Talking of Michelangelo(stanza 3).

Anabolic Steroids :: Papers Research Drugs Essays

anabolic sex hormones anabolic steroid hormones is the familiar name for synthetic substances related to the manful sex hormones (androgens). They agitate the growth of skeletal muscle (anabolic effects) and the phylogenesis of male intimate characteristics (androgenic effects), and also have some other effects. The term anabolic steroids provide be utilize through-out this report because of its familiarity, although the proper term for these unites is anabolic-androgenic steroids.Anabolic steroids were developed in the late 1930s primarily to treat hypogonadism, a condition in which the testes do not produce sufficient testosterone for normal growth, development, and sexual functioning. The primary medical uses of these compounds atomic number 18 to treat delayed puberty, some types of impotence, and wasting of the body caused by HIV infection or other diseases.During the 1930s, scientists discovered that anabolic steroids could facilitate the growth of skeletal muscle in la boratory animals, which led to use of the compounds get-go by bodybuilders and weightlifters and then by athletes in other sports. Steroid abuse has become so widespread in athletics that it affects the outcome of sports contests.More than carbon different anabolic steroids have been developed, but they require a prescription to be used legally in the United States. Most steroids that are used illegitimately are smuggled in from other countries, illegally diverted from U.S. pharmacies, or synthesized in clandestine laboratories. What are steroidalsupplements? In the United States, supplements such(prenominal) as dehydroepian-drosterone (DHEA) and androstenedione (street name Andro) can be purchased legally without a prescription through many commercial sources including health food stores. They are a lot referred to as dietary supplements, although they are not food products. They are often taken because the user believes they have anabolic effects.Steroidal supplements can be c onverted into testosterone (an in-chief(postnominal) male sex hormone) or a similar compound in the body. Whether such conversion produces sufficient quantities of testosterone to promote muscle growth or whether the supplements themselves promote muscle growth is unknown. Little is known about the positioning effects of steroidal supplements, but if large quantities of these compounds substantially increase testosterone levels in the body, they also are likely to produce the same side effects as anabolic steroids. What is the scope of steroid abusein the United States?Recent evidence suggests that steroid abuse among adolescents is on the rise. The 1999 Monitoring the Future study, a NIDA-funded value of drug abuse among adolescents in middle and high schools across the United States, estimated that 2.7 percent of 8th- and 10th-graders and 2.Anabolic Steroids Papers Research Drugs EssaysAnabolic Steroids Anabolic steroids is the familiar name for synthetic substances related to the male sex hormones (androgens). They promote the growth of skeletal muscle (anabolic effects) and the development of male sexual characteristics (androgenic effects), and also have some other effects. The term anabolic steroids will be used through-out this report because of its familiarity, although the proper term for these compounds is anabolic-androgenic steroids.Anabolic steroids were developed in the late 1930s primarily to treat hypogonadism, a condition in which the testes do not produce sufficient testosterone for normal growth, development, and sexual functioning. The primary medical uses of these compounds are to treat delayed puberty, some types of impotence, and wasting of the body caused by HIV infection or other diseases.During the 1930s, scientists discovered that anabolic steroids could facilitate the growth of skeletal muscle in laboratory animals, which led to use of the compounds first by bodybuilders and weightlifters and then by athletes in other sports. Steroid abuse has become so widespread in athletics that it affects the outcome of sports contests.More than 100 different anabolic steroids have been developed, but they require a prescription to be used legally in the United States. Most steroids that are used illegally are smuggled in from other countries, illegally diverted from U.S. pharmacies, or synthesized in clandestine laboratories. What are steroidalsupplements? In the United States, supplements such as dehydroepian-drosterone (DHEA) and androstenedione (street name Andro) can be purchased legally without a prescription through many commercial sources including health food stores. They are often referred to as dietary supplements, although they are not food products. They are often taken because the user believes they have anabolic effects.Steroidal supplements can be converted into testosterone (an important male sex hormone) or a similar compound in the body. Whether such conversion produces sufficient quantities of tes tosterone to promote muscle growth or whether the supplements themselves promote muscle growth is unknown. Little is known about the side effects of steroidal supplements, but if large quantities of these compounds substantially increase testosterone levels in the body, they also are likely to produce the same side effects as anabolic steroids. What is the scope of steroid abusein the United States?Recent evidence suggests that steroid abuse among adolescents is on the rise. The 1999 Monitoring the Future study, a NIDA-funded survey of drug abuse among adolescents in middle and high schools across the United States, estimated that 2.7 percent of 8th- and 10th-graders and 2.

Bioterrorism Essays -- essays research papers

You wake up early for work and kiss your family goodbye. On your daily transit you see a man drop a glass vial in the sub mien, but you think nothing of it. Moments later you acquire a statistic. A statistic of Bioterrorism. The threat of Bioterrorism, long ignored and denied has heightened over the past years and needs to be publicly addressed. There are three practicable solutions to this threat that are within grasp. The first of which would be a nation wide vaccination against all agents that could be used against the Ameri lav public. Second, we could educate slew to more efficiently spot the symptoms of such an act, or to protect themselves from an act that has already taken place. The last solution would be to prevent the act from occurring, happen upon it as soon as it occurs, and destroy the destructive pathogen used. Even with all of these solutions, an act of Bioterrorism is a major threat to the United States that could occur unseen and must be dealt with immediately in order to save lives. Biological warfare has been used from the cadavers poisoning water supplies, to modern technology allowing munitions, and advanced deployment of biologic weapons. Both nations, and dissident groups live that have some of the most dangerous, and deadly pathogens, along with the ability to deploy them. Bioterrorism presents a threat to all sight of the world, and will always remain a threat for three main reasons. One, it is very easy for anyone to obtain samples of harmful agents, such as anthrax or small pox. Two, an act of this terrorism could occur at any time, any place, and there would be no reaction for days or weeks. And third, many of the agents that stool be used in such acts have no treatments, let alone cures. If a group, or nation had funding and a moderate science lab they could produce, and deploy some of the worlds deadliest pathogens undetected. For example, in 1995, the Japanese cult, Aum Shinrikyo, released the nerve gas Sarnin in the T okyo subway. The cult also had other plans set up. In its arsenal police force found large quantities of nutrient media, Botulium culture, anthrax cultures, and drone aircraft equipped with spray tanks. Members of this group have even traveled to Zaire in 1992 to obtain samples of the Ebola virus. Terrorist groups exist today that have a large quantity of diseases, chemicals, and viruses to ch... ...e need to establish a local, regional, and national disease control system. The local system would be accountable to identify the specific virus, and determine the quarantine area. Once this has been done, the regional team would come in and enforce the quarantine area, and also start a exemplar treatment for those patients. Once this has been done, the national team would start to determine a more specific treatment, and attempt to develop a cure. If no cure can be found, and so the area shall be destroyed by any means necessary to eliminate the harmful agent, and maintain safety. If an outbreak did occur, then we shall do whatever it takes to minimize human life, without the cost of many. Bioterrorism represents a clear and present danger to the United States. Out of All the solutions I gave, if nothing is done, then it is not if an act will occur, but when it will occur. Bioterrorism has already happened, and will continue to until we do something round it. In order to do about it we must instigate a plan of nation wide vaccination, education, or prevent detect destroy. If nothing is done, then one day on your way to work you could become a statistic, a statistic of Bioterrorism.

Macbeth a Victim of Choice not Fate :: essays research papers

The three witches told Macbeth of his indicate. Did the events in Macbeth?s life occur because of the witches? prophesy or was it because of the choices he do? Could there possibly be some of both? What caused Macbeth to fall? Was it his fate or his free will?To begin, we look at the first vaticination of the witches. They call him by the names of ?Thane of Glamis?, which he already is, ?Thane of Cawdor? (a title he does not know he has been given), and King hereafter. As a result, the first ii things the witches tell him atomic number 18n?t prophesies because they have already devolveed. Look at the third and most important prophecy. The witches tell Macbeth that he will become ?King hereinafter?, there?s knowledge that this actually happened. ?If chance will have me king, why, chance may crown me.? (1 3) Did it happen because of fate or did Macbeth make it happen? The witches tempted Macbeth to kill the King, however, it was his own ambition that led him to do that terrible thing. Macbeth, even though he was uneasy, he chose to kill King Duncan and ascend to the throne of Scotland. ? zero point isbut what is not.? (1 3) Look at the second set of prophesies. The witches tell Macbeth to beware of Macduff. They tell him that no one born of a woman shall harm Macbeth. The witches are being sneaky here to give Macbeth the illusion that he cannot be harmed. Macduff eventually kills Macduff. Does Macduff, who is not born of woman, (his mother passed before he was born) kill Macbeth because of fate? Maybe he does but why does Macduff want to kill Macbeth anyway? Macbeth killed the king and took the throne, so there is an apparent reason that it was Macbeth?s choice.Finally, the witches tell him that he will not fall until ?Birnam Woods meets Dunsinane Hill.? Well, Birnam Wood meets Dunsinane Hill and Macbeth is defeated. This again is partially Macbeth?s fault. If he hadn?t killed the King, Malcolm?s forces would never have attacked him and made the prophesy true.

Emma by Jane Austen :: essays research papers

Emma by Jane AustenSettingEmma took place in small town called Highbury in 18th century England. During the time limit set in the novel, there was a definite social rank, or hierarchy. Almost all of the scenes in the oblige take place in or around the estates of the characters. Their property mostly determined their social status. This setting has significance to the storyline, because of the social rank. Emma, who is constantly trying to romp matchmaker, tries to convince her friend Harriet to marry soul of a higher class than her current love, a farmer. The characters are very aware of their status, and can be neat towards people of a lower class, much(prenominal) as the farmer. The book was most likely set in this place and time in order to embroil the conflicts of a hierarchal society. Character abbreviationEmma Woodhouse Emma is the main character of the novel. She is a beautiful, smart, and wealthy 21-year- darkened woman. Because of her admired qualities, Emma is a lit tle conceited. She is the daughter of Henry Woodhouse. Since her mother has died, Emma has taken the role of taking care of her father, who is old and often sick. Because she feels she is obligated to stay by his side, Emma decides not to marry. Emma believes that she is a good matchmaker, and tries to put together several couples throughout the novel. Emma believes that social classes are very grave and refuses to see anyone cross over to marry someone lesser than themselves In chapter 8-page 52, Emma is talking about Harriets bit with the farmer with Mr. Knightley. She says, Mr. Martin is a very tidy young man, but I cannot admit him to be Harriets equal. As the novel progresses, Emma becomes more mature, and realizes how silly she had been in the past. In the end, she finally stops matchmaking others and marries Mr. Knightley, who was pure(a) for her all along. Mr. Knightley Mr. Knightley is another main character of the novel. He is quite a bit older than Emma, at 38. He is also Emmas brother in law. He often visits the Hartfield estate to play cards. He is a little protective of Emma, and often gives her advice to change her nosy ways. Mr. Knightley, although high in status, does not to the full believe in the hierarchal customs of Highbury. He thinks that peoples actions and feelings are better judges of themselves than their appellation or property.Emma by Jane Austen essays research papersEmma by Jane AustenSettingEmma took place in small town called Highbury in 18th century England. During the time period set in the novel, there was a definite social rank, or hierarchy. Almost all of the scenes in the book take place in or around the estates of the characters. Their property mostly determined their social status. This setting has significance to the storyline, because of the social rank. Emma, who is constantly trying to play matchmaker, tries to convince her friend Harriet to marry someone of a higher class than her current love, a farmer. The characters are very aware of their status, and can be discriminating towards people of a lower class, such as the farmer. The book was most likely set in this place and time in order to include the conflicts of a hierarchal society. Character AnalysisEmma Woodhouse Emma is the main character of the novel. She is a beautiful, smart, and wealthy 21-year-old woman. Because of her admired qualities, Emma is a little conceited. She is the daughter of Henry Woodhouse. Since her mother has died, Emma has taken the role of taking care of her father, who is old and often sick. Because she feels she is obligated to stay by his side, Emma decides not to marry. Emma believes that she is a good matchmaker, and tries to put together several couples throughout the novel. Emma believes that social classes are very important and refuses to see anyone cross over to marry someone lesser than themselves In chapter 8-page 52, Emma is talking about Harriets situation with the farmer with Mr. Knightl ey. She says, Mr. Martin is a very respectable young man, but I cannot admit him to be Harriets equal. As the novel progresses, Emma becomes more mature, and realizes how silly she had been in the past. In the end, she finally stops matchmaking others and marries Mr. Knightley, who was perfect for her all along. Mr. Knightley Mr. Knightley is another main character of the novel. He is quite a bit older than Emma, at 38. He is also Emmas brother in law. He often visits the Hartfield estate to play cards. He is a little protective of Emma, and often gives her advice to change her prying ways. Mr. Knightley, although high in status, does not fully believe in the hierarchal customs of Highbury. He thinks that peoples actions and feelings are better judges of themselves than their title or property.

Emma by Jane Austen :: essays research papers

Emma by Jane AustenSettingEmma took tramp in small town called Highbury in 18th degree Celsius England. During the time period set in the novel, there was a definite social rank, or hierarchy. Almost all of the scenes in the mass take place in or around the estates of the temperaments. Their post mostly determined their social status. This setting has significance to the storyline, because of the social rank. Emma, who is constantly trying to play matchmaker, tries to convince her coadjutor Harriet to marry someone of a high class than her current love, a farmer. The characters are very aware of their status, and can be discriminating towards people of a lower class, such as the farmer. The book was most likely set in this place and time in order to include the conflicts of a gradable society. Character AnalysisEmma Woodhouse Emma is the main character of the novel. She is a beautiful, smart, and wealthy 21-year-old woman. Because of her admired qualities, Emma is a little c onceited. She is the daughter of Henry Woodhouse. Since her mother has died, Emma has taken the role of victorious care of her father, who is old and oft sick. Because she feels she is have to stay by his side, Emma decides not to marry. Emma believes that she is a good matchmaker, and tries to put together several couples throughout the novel. Emma believes that social classes are very important and refuses to see anyone chase over to marry someone lesser than themselves In chapter 8-page 52, Emma is talking about Harriets situation with the farmer with Mr. Knightley. She says, Mr. Martin is a very respectable young man, scarce I cannot admit him to be Harriets equal. As the novel progresses, Emma becomes more mature, and realizes how silly she had been in the past. In the end, she in the end stops matchmaking others and marries Mr. Knightley, who was perfect for her all along. Mr. Knightley Mr. Knightley is another(prenominal) main character of the novel. He is quite a bit o lder than Emma, at 38. He is also Emmas brother in law. He often visits the Hartfield estate to play cards. He is a little protective of Emma, and often gives her advice to change her prying ways. Mr. Knightley, although high in status, does not fully believe in the hierarchal customs of Highbury. He thinks that peoples actions and feelings are better judges of themselves than their title or property.Emma by Jane Austen essays research papersEmma by Jane AustenSettingEmma took place in small town called Highbury in 18th century England. During the time period set in the novel, there was a definite social rank, or hierarchy. Almost all of the scenes in the book take place in or around the estates of the characters. Their property mostly determined their social status. This setting has significance to the storyline, because of the social rank. Emma, who is constantly trying to play matchmaker, tries to convince her friend Harriet to marry someone of a higher class than her current love, a farmer. The characters are very aware of their status, and can be discriminating towards people of a lower class, such as the farmer. The book was most likely set in this place and time in order to include the conflicts of a hierarchal society. Character AnalysisEmma Woodhouse Emma is the main character of the novel. She is a beautiful, smart, and wealthy 21-year-old woman. Because of her admired qualities, Emma is a little conceited. She is the daughter of Henry Woodhouse. Since her mother has died, Emma has taken the role of taking care of her father, who is old and often sick. Because she feels she is obligated to stay by his side, Emma decides not to marry. Emma believes that she is a good matchmaker, and tries to put together several couples throughout the novel. Emma believes that social classes are very important and refuses to see anyone cross over to marry someone lesser than themselves In chapter 8-page 52, Emma is talking about Harriets situation with the farmer w ith Mr. Knightley. She says, Mr. Martin is a very respectable young man, but I cannot admit him to be Harriets equal. As the novel progresses, Emma becomes more mature, and realizes how silly she had been in the past. In the end, she finally stops matchmaking others and marries Mr. Knightley, who was perfect for her all along. Mr. Knightley Mr. Knightley is another main character of the novel. He is quite a bit older than Emma, at 38. He is also Emmas brother in law. He often visits the Hartfield estate to play cards. He is a little protective of Emma, and often gives her advice to change her prying ways. Mr. Knightley, although high in status, does not fully believe in the hierarchal customs of Highbury. He thinks that peoples actions and feelings are better judges of themselves than their title or property.

What are the greatest challenges facing planet Earth in the 21st Century?

Throughout the 21st century it is easy to see that to a greater extent(prenominal) and more challenges confront the Planet. It would be difficult to say which is the approximately important or serious as separately adjoins a different part of the institution. It is clear that the planet is changing and it is happening at alarming rate. People around the world atomic number 18 suffering from Poverty and malnutrition while others fear about the demand for natural resources and how much time we have before they run out. Population addition is a huge matter in countries much(prenominal) as China and India where as in Australia depletion of the ozone layer is a big worry.However, we have been aware of the most of these riddles for a while and for me the biggest challenge to face the earth yet is climate change. A big cause of climate change is global warming from glasshouse gases and carbon emissions. Human impact is causing more greenhouse gases to be produced by burning fossi l fuels and deforestation and this is causing them to get trapped in the Earths atmosphere making the temperature rise. It is now a fact that the world is getting hotter and Earth is the hottest it has been in at least 400 years, and possibly even the eventually 2,000 years. Studies show that the global surface temperature has increased by approximately 0.3-0.6C over the last century. This may seem like a small deviance but it has big consequences.These temperatures go out continue to increase and by the end of the 21st century average global temperatures may increase by 1.4-5.8C. in any event resulting in more hot days, many scientists believe an increase in temperatures may lead to changes in precipitation and weather patterns. Ocean waters will become warmer and this may result in more intense and frequent tropical storms and hurri hoboes. The number of Category 4 and 5 hurricanes has almost duple in the last 30 years and will continue to increase with global warming this wil l not only cause catastrophe for valet de chambre population but also to the unchangeable fragile milieu. Sea levels are also expected to increase by 0.09 0.88 m in the next century, in general from melting glaciers and rising seawaters.You can read also WavesMost of the worlds population lives on or near the coasts. world-wide sea levels could rise by more than 20 feet with the loss of shelf ice in Greenland and Antarctica, devastating coastal areas world big. If the polar ice cap were to melt then sea levels world wide would increase by 20ft, Shanghai home to 40 million people would be underwater, the Bay of Bengal, Calcutta, India home to 60 million people would be solely gone. Think of the impact of a few hundred refugees and then imagine 100 million the planet will be destroyed if something is not done.Global warming may also affect wildlife and species that cannot survive in warmer environments and these may become extinct. At least 279 species of plants and animals are already responding to global warming, base closer to the poles. Coral Reefs are suffering from coral bleaching the process caused by loss of algae that colour and nourish them. Also, human health is also at stake, as global warming may result in the spreading of certain diseases much(prenominal) as malaria, the flooding of major cities, a greater fortune of heat stroke for individuals, and poor air quality. Indias worst heat wave in 50 years killed more than 2,500 people in May 1998. Britain in 2006 suffered from major heat waves throughout the summer, 1 year later floods have swept all over the country.All challenges that face the planet interlink with each other and relate to one another. Rapid population growth is not only a challenge to other humans but also to the environment. As the population increases there is more demand for food and this is also a problem with global warming. There will be more droughts making it heavy(p) to grow crops and importing from other countrie s will start to become more expensive. Some policies have been introduced in the past to try and control the population such as Chinas one child policy. However, such policies have not been accepted by other nations as they seem to breech human rights. Other nations such as Singapore now suffering from an ageing population are trying to increase their population which is not helping the population crisis.Cities are developing larger and larger the natural land around them is being turned into homes and office buildings. Cities are becoming more and more overcrowded and job opportunities are harder to buzz off with a rising number of the population becoming unemployed. The Economic trend from 1975 to 2003 showed that from 1979 to 1989 the average Unemployment rate was 4.7% 1990 to 2000 the average unemployment rate was 5.1% reaching 5.5% between the period 2000 and 2007 thence the rate of unemployment is increasing gradually, this will continue increase will the population growing and will cause many problems.With urbanisation occurring it is using more and more lumber and other natural resources for the buildings. The environment is being scarred and this is also increasing global warming. Deforestation is not the only problem but as the population increasing the demand for energy is rising. Natural Resources are quickly disappearing.All over the world we are digging up to try and rein Coal, oil and gas and we are using our resources at alarming rates.The burning of fossil fuels in factories to make products and power, and the fuels used by trucks, automobiles and jet planes have caused hot rain and a great increase in carbon dioxide and pollution in the atmosphere.However, with natural resources running out there could be a confirming outcome. Scientist are trying hard to develop new ways to use clean energy sources which come renewable energy sources that are better for the environment such a solar and hydroelectric.About 25,000 people die all(prenomi nal) day of hunger or hunger-related causes, according to the United Nations. This is one person every three and a half seconds or a 2004 Asian Tsunami occurring almost every week. Yet there is plenty of food in the world for everyone. The problem is that hungry people are trapped in severe poverty. Part of poverty is caused by lack of social services. Education and heath services are nearly non existent in poverty stricken nations which causes much of the problem. This leads to diseases such as Phenomena, Malaria or Tuberculosis, 2 of these diseases are highly contagious and with help could be put under control but instead have millions of people die each year.Poverty however, it is not the individuals fault. They are not lazy or have made poor decisions but instead there country is most likely been exploited by MEDCs or TNCs or they have a corrupt government. Transnational corporations are globalizing mainly in poorer countries as it is better for them. The laws on the environment and labor are less stringent meaning they are able to bypass certain rules, however this leads to labor exploitation. Countries that suffer from poverty is also because they have a lack of natural resources they have nothing to sally companies to locate to there country. The dont have oil like the America or farmland like Australia. The physical environment could be very much a desert like Mali or Sudan it could be land locked like Laos which means that it is hard for things such as trading to take place.In Australia one of their biggest concerns is the depeletion of the ozone layer. It is caused by a build up of man-made chemicals in the atmosphere. One of the main chemicals is generally known as CFC or chloroflurocarbon. We use CFCs as refrigerants, aerosol spray propellants, as solvents in electronic chemistry, and in the expansion of polystyrene foam. This CFCs drift into the atmosphere and release chlorine. Through these reactions the ozone is broken down.This affects both t he humans and the eco systems. Even mild problems of ozone depletion can have major effects. Every time even a small amount of the ozone layer is lost, more ultraviolet light from the sun can reach the Earth. This leads to damage of the cornea and other aspects of the eye and is a big cause of skin cancer. It also, inhibits growth of certain plants such as rye and wheat and stresses ocean ecosystems as high levels of UV kill plankton.In Conclusion, it has been shown that the Planet does not face just one issue but has a number that concern the planet. Global Warming is the challenge that associate with other concerns like ozone depletion and rapid population growth but poverty is a matter that we have been veneering to decades now. People are now becoming more and more aware of the issues facing the planet are trying to do something about however a lot more will need to happen if we want to reverse the damage we have done.

American Writers Essay

Ernest Hemingways writing is among the most recognizable and influential prose of the ordinal century. Many critics believe his style was influenced by his days as a cub reporter for the Kansas City Star, where he had to rely on short sentences and dynamic English. Hemingways technique is uncomplicated, with plain grammar and easily accessible language.His hallmark is a clean style that eschews adjectives and uses short, rhythmic sentences that concentrate on action rather than reflection. though his writing is often thought of as simple, this generalization could not be further from the truth.He was an obsessive reviser. His work is the result of a c atomic number 18ful serve of selecting completely those elements essential to the story and pruning everything else away. He kept his prose direct and unadorned, employing a technique he termed the iceberg principle. In Death in the afternoon he wrote, If a writer of prose knows enough about what he is writing about he may omit th ings that he knows and the reader, if the writer is writing genuinely enough, pull up stakes have a feeling of those things as strongly as though the writer had stated them.The dignity of movement of the iceberg is due to only one-eighth of it being above water. Hemingway is also considered a master of dialogue. The conversations between his characters demonstrate not only communication but also its limits. The way Hemingways characters speak is sometimes more important than what they say, because what they choose to say (or leave unsaid) illuminates sources of inner conflict. Sometimes characters say only what they think another character will want to hear.In short, Hemingway captures the complexity of human interaction through subtlety and implication as well as direct discourse. The writers of Hemingways generation are often termed Modernists. Disillusioned by the large number of casualties in World War I, they turned away from the nineteenth-century, Victorian notions of mo rality and propriety and toward a more existential worldview. Many of the eras most talented writers congregated in Paris.Ezra Pound, considered one of the most significant poets of the Modernist movement, promoted Hemingways early work, as did F.Scott Fitzgerald, who wrote to his editor, Maxwell Perkins, on Hemingways behalf.The powerful impact of Hemingways writing on other authors continues to this day. Writers as diverse as Bret Easton Ellis, Chuck Palahniuk, Elmore Leonard, and Hunter S. Thompson have credited him with change to their styles. Direct, personal writing full of rich imagery was Hemingways goal. Nearly fifty years after his death, his distinctive prose is still recognizable by its prudence and controlled understatement. 18 THE BIG READ National Endowment for the Arts.

Electronic Medical Records and Safety Essay

The article titled Computer Security Experts Perspective on Electronic Medical Records presents the views of an selective information Technology (IT) security expert, Troy doubting Thomas, on electronic medical exam bring downs (EMR). Thomas is the Chief Security and Privacy Officer for KeyCorp which is the parent company of Key Bank. Thomas has a bachelors degree in Computer Information Sciences from Cleveland State University, Cleveland, OH. Thomas asserts that the medical industry is slowly becoming ready reckonerized and, eventually, electronic medical records will be the norm.He points out that, however, getting from a highly distributed, paper-based stumper to a fully computerized EMRs feign will be challenging. Changing to a much computerized EMRs model will introduce risks that the current paper-based model does not have and will solve some of the inherent risks associated with the current model. The current paper-based model inherently has the following risks records are susceptible to fire, flood, mold, termites, decay, fading of ink, and misplacement of an entire folder or subsections.Paper records are easily copied or stolen, easily accessed by office personnel or pile who just happen to be near an unattended folder of medical records. An EMRs model inherently has the following risks computer equipment can fail or break, technology changes quickly, and information stored a long time ago may not be easily accessed at a future date. Information that was once stored can become inaccessible information can be accessed by unauthorized individuals. Electronic information can be altered.Electronic components do not react well to fire, water, dust, dirt, humidity, knowence dropped, or being abruptly unplugged. To mitigate these inherent risks, modern computer centers have tight environmental controls to ensure that computer equipment is run in an optimal environment and is backed up and available at an alternative site (for disaster recovery pur poses) and has proper security controls deployed to ensure that information can be accessed by authorized personnel only. Technology controls exist that can prohibit information frombeing altered. For example, there are direct access storage devices that allow information to be written once and read many times. The inherent risks of the paper-based model and the EMRs model are vastly different but mitigating controls exist that can adequately address the basic inherent risks described thus far. Typical, practicing physicians, however, cannot be expected to descend up a dedicated computer center with all of the environmental, physical, and logical access controls that are needed to adequately safeguard their patient records.Therefore, for true EMRs to be really secure, a model or protocol is needed whereby physicians store their patients medical records at a reputable and secure data center that offers the physicians an outsourced assistant for accessing and storing EMRs. Unfortuna tely, a centralize computing model introduces new inherent risks for example, are the outsource agencies reputable and can they be trusted with patient medical record information?With medical record information coming in from multiple physicians, a unique patient identification number would be needed so that records could be appropriately combined within patient files. With so much information in one place, clear controls would be needed to ensure that the people accessing the information receive only the information that is truly needed. Ensuring that tincture information is captured and maintaining patient privacy will be the most challenging aspects of EMRs. Computers dont improve quality. However, computers can make quality issues and mistakes much more visible and potentially harmful.The author highlighted that the EMRs journey will probably parallel some of the issues that exist with electronic select where so many questions such as whether society can trust the vendors who sell the voting equipment. Can a vote be altered after it has been cast? How does society effectively centralize a highly decentralized model? Can foreign governments hack American voting equipment and influence an election? How is a persons voting history stored and secured? In the end, EMRs will be a reality in the healthcare industry.The benefits of centralized electronic patient medical records outweigh the risks associated with changing the model. Ultimately, it is a question of trust, not technology. Will physicians trust their patients to stay with them when their patient medical records are more easily transferred to another doctor? Will patients trust that their medical records are appropriately safeguarded against inappropriate access and that the information contained within their records is accurate and of high quality? Ultimately, Thomas believes the answer to these questions is yes in the long run.

A town Torn apart by Nestlé

The Nestle wet North Americas plans of building a bott lead water plant spirit in McCloud, California was faced by a design of conflicts both internally and externally. Despite Nestle company being in the fore front of creating jobs to the residents of McCloud region they were to pose several threats to the lives of people in the broad run by depleting water resources.The residences of McCloud are against the Nestle waters plant, they argue that the plant go away have a negative impact on the local anaesthetic hydrology. This made the residence to seek back-ups from wealth groups and reception of politicians all in the move of bringing to a stop the operations of Nestle Waters. Nestle Waters had to ignore the residence encounter and continue with their activities so as to prevail in McCloud so that it may improve the sale of bottled water in the U.S.The environ workforcetalists claimed that the plant have a say in global warming disposed that it takes oil in the process of m anufacturing bottles to be used to pack water. In addition, expatriation of water from the plants to supermarkets utilizes much oil thus contributing to global warming. They have therefore united with the environmentalist in ensuring that the environment is protected against depletion (Conlin , 2008,1).Additionally, there was the organisational politics where some board members in McCloud were against the operation of the plant. This called for a voting to be done in order to find the winner. People had to compromise with the authenticity of Nestl plant, given that in the past it promoted infant formula over breast milk. Furthermore, the large size of the company will make it to suck out of the piling in large quantities thus threatening the hydrology of the area.Competition has been the major conflict to the Nestle in their operation. Other competitors consider this company as a threat given that it has many resources which can make it fund larger activities. Even though the comp etitors also use water in there activities like the soda and beer industries. asunder from competition, the quality of water was another concern in view of the fact that it kept on declining due to toxic brew of pesticides, sewage and industrial run-off.This led to campaign for tap water instead of bottle water on the ground that it is not safe. Moreover, the plant produced large quantities of water per minute leading to discharge offs in the flow level and this result to drought. In collaboration with the court, Nestle continued with its operation despite its effect of depleting the wetlands on claims that it assured genesis of resources to the economy and this is what counts.There was also an organizational conflict where the members of board used to attack each other to the extent that the tires of one of the members were slashed (Conlin, 2008, 4).Reasons for divisionsThe conflict has divided the town into two due to the fact as some view the operation of Nestle having many s hortcomings like the competitors. It has provided employment opportunities to the jobless who had nearly lost hope. In addition, half of the residences are against the plant operation claiming that it results to depletion of resources and that Nestle requires more water for its company.For those who aid the plant is because it has led to employment given that the region is more rich and they were expectant of such a move. Some are against the plant on the basis that they were not consulted during negotiations and they opted to look for support from other sources especially politicians and wealthy men so that their view may be attended to.The deal was done with few board members giving no room for opposition who claims that water is for life and not for profit and yet Nestle company was after profits given that they sold there water 1000 times the tap water. Furthermore, they heed the plant to be more costly in respect to the benefits derived from its operation.The supporters beli eve that it help in generation of resources by creating more jobs that will boost the economy, the opposition feel that it is impossible to people to conserve water and later give room for a water plant. This led to lawsuits from those against the plant, thus the biggest challenge is of winning the support of the locals and Nestle Waters used to consider this in its plan.Upset residentsThe McCloud residents were upset during and after the September 29th Nestle meeting simply because they were not involved in coming up with the deal. They were eager to indulge in discussion and ask question so that a consensus may be reached after an interactive dicker but that was not the case.In addition, they were not told the proposal but instead they were dumbfounded as the deal was signed without them knowing what was in it. They consider the move will lead to more droughts in the region given that the country was facing dwindling supply of water (Conlin, 2008, 3).

School-Based Consultations

Behavioral model looks closely at the fashions of the victims, by difference back by collecting data on their behavioural history. The behavioural mold is meant to assess at the manneral patterns of an individual from the past and relate to them to the demo, go through why individual is behaving in that strange manners, whether the causes for the behavior variegate could be the family, environment, the friends, the workplace or the community and then look for strategies that can assist in correcting the behavior.In behavioral modeling the adviser should look for ways of act to modify the behavior of the male child and in addition know why the male child is behaving in that strange way. Within an overall panorama of concern for the male childs interest, the consultants intervention falls into one of the pursual categories a) prescriptive which is well-nigh giving advice and instructions and being directive and critical, b) in painsative by transferral new knowledge , instructing and interpreting, c) confronting which is challenging a restrictive attitude or direct feedback within a caring context, d) carthartic, which is seeking to release emotion in the form of laughter, trembling and anger, e)catalytic which is encouraging the male child to discover and explore his own latent thoughts and feelings and f) supportive which is offering comfort and approval, affirming the boys intrinsic value. On the restoreting and background issues, the consultant should be prepared fully for the job. He/she should produce all the necessary background teaching ab pop the boy to be talked.The consultant should at least be briefed by the teacher on what has been done and areas which need to be looked at, such that when handling the boy, it could be easy to approach him and know what kind of questions to ask him. The place/room should be set for the consultation coiffe and it should be convenient to the boy. The boy should be psychologically prepared for the exercise for it to be successful. The goals of consultation are to engage experienced and qualified personnel in a particular field from outside the institution, family, take aim organization or some(prenominal) set up so as to be qualified to handle a particular issue or problem from a antithetical perspective without influence from any body.The consultant is supposed to be a person who is highly qualified and who has been in the field/profession for a keen-sighted meter and has that experience which is needed to handle a particular issue without any problem. The consultant should be a person who has good morals, follows the laid sight professional ethics and codes of conduct and who respects his/her clients without regarding their age but treating them with much respect and care. They are supposed to be the great unwashed who are highly impregn equal to(p) because their end product get out be an important document which entrust be used to enforce or implement drastic me a reliables that are meant to mitigate the present condition of a person from worse to better. For any consultancy to be undertaken, the consultant should be interviewed to find out whether he/she pull up stakes be able to handle the problem at hand.This is meant to save time and get the expected results at the end of the consultancy. On the side of the consultee (the boy), the consultant should find out whether has had any encounter with any consultant previously and know how they interacted. The boy should at least be aware what consultations means and what is mandatory of him during the exercise. The model coordinates a set of what is called steps which should answer two pertinent questions when should each step be taken? and when are the inputs to each step determined? The steps include the following a) Initiating a session-the consultant should first initiate a session for discussion.He/she should introduce him/herself to the boy so that the boy could be aware of who he is go ing to discuss with. The initial rapport will determine on how the discussion will flow. The consultant should tell the boy what he expects from him and the boy should be abandoned time to decide if he will be willing to talk to the consultant. b) Find out about the historical background of the family/ information gathering- the consultant should critically look at the behavioral patterns of the boys family before making conclusions. He should find whether really the fathers sickness affects his performance. Are thither other members of the family who are still in schooling and burst up been affected by the analogous?The consultant should find out whether if the boy was counseled previously and if in that respect was any impact. He should compare the academic performance of the boy before the father was sick and during the time he is sick and then come up with a conclusion. It may be possible that the boy could be using the fathers sickness to perform ailing. At the same time if the family belongs to a fundamentalist religious sect that had been subject to investigative journalism into alleged mind control by a national news show, this can in addition change the boys behavior. The fundamentalist sects teach their followers on radical issues which completely changes the mind and behavior settings of their followers.Too much of radicalism and fundamentalism might have entered into the boys mind and changed him completely and thus affected his academic performance. The behavior patterns of the boy should be traced from the time he joined the fundamentalist religious sect and at the same time look at the behavioral patterns of the other family members. c) Explaining and planning-this is the scoop moment for the consultant to provide the correct amount and type of information that is required from the boy. Some information may non be necessary and it is up to the consultant to control the discussion with the boy and stick only to the topic so as not to w aste time on matters that will not be helpful.The consultant should also make the boy recall of his worst behavioral acts such that these can bring the boy closer into condemning himself but at the same time trying to create a behavioral change within himself without being forced. This is meant to achieving a shared understanding between the boy and the consultant and makes a way for a shared decision making. d) Isolation- the boy should be isolated from others, but two or three people should be with him to give him company and must be visited to monitor on his behavioral change. The consultants should in isolation with the boy study his behaviors and know what is really happening. He should dig deep into the past history of the boy, the behaviors of the family and the circumstances that have made him to behave comparable so.This information can only be gotten from the boy when he is alone with the consultant whereby he has the freedom of expressing himself freely. When a victim of the circumstance is mixed with people of the same problem it becomes very difficult to get information from him/her because those who are with that person may influence his/her answering to the questions asked. Isolation does not mean that the boy should be completely isolated from other children or the family but put in isolation when talking to the consultant. The consultant must also make sure that the isolation process does not affect the boy but improves his concentration during the discussion exercise. ) Show the paternal and maternal love-the consultant should at his/her level best the paternal and maternal love to the boy.The boy may have been affected by the fathers sickness in that the boy might have been very close to his father and now he is sick and maybe admitted in the hospital. The boy is missing the paternal love from the time the father became sick. This has emphasise the by to a point he cant perform tumesce in mannikin. This is something very important that t he consultant should look at keenly. both person needs the love of both parents to grow and climb normally and if the boy is missing the love and absence of the father, his mind set and behavior will change.The teacher may conclude that the boys behaviors have change including his performance and that he is using the fathers sickness to perform poorly without considering that, true the fathers sickness is a contributing factor to his behavioral changes and poor academic performance. f) Become closer to the boy- the consultant should develop a very close relationship with the boy. He should make the boy to be comfortable with him/her all the time they will be spending together. The consultant should not be sympathetic to the boy as this will worsen the situation but should make sure that boy understands what he is going through and should develop a positive attitude towards change as this will be for the benefit of his psychological well being. The consultant must also involve the friends of the boy to find out more about the boys behavior when they are together.The friends should be encouraged to talk to the boy on changing his behavior pattern and they should at the same time tell him the consequences of his changed bad behavior in a friendlier manner. The consultant should even take the boy away from the school if the boy feels that the place is uncomfortable for him for discussions. This will give the boy more freedom to express himself and will build confidence and trust between him and the consultant. It is up to the consultant also to build the rust and confidence with the boy and this will depend as to how she/he will handle himself/herself towards the boy. The consultant must also involve the family members who should be urged to become closer to the boy. may be the mother is very busy checking to the husbands sickness and so there is no one to even help the boy to relieve the tensions and stresses that are disturbing his well being. The family memb ers and friends should play a bigger role in modeling the behavior of this boy through being closer and talking positively to him and infact this will make the boy to change his attitudes. g) The consultant should start counseling the boy on issues relating to what is happening to him. He should handle the boy with all the respect he needs and should prepare him fully for the counseling sessions. The counseling should not be made to blame him for his bad behaviors but should be meant to mould his behavior for better.The consultant should arrange the counseling sessions with the boy and should not be forced to attend the sessions. The consultant should in the process of counseling the boy be able to give the boy real life examples or show the boy photo pictures of the boys of similar age of him, what they underwent and its consequences. From this point of view, the boy will be able to make a decision by himself without being forced but will have to be given options from which he can choose what is best for him. h) The consultant should avoid as much as possible condemning the boy for his bad behaviors but make him recognize that his behaviors are not generally agreeable to he teachers and every body and so there is need for him to change.May be the boy has developed enemies including his teachers, but should try and reconcile with them. Since the boy has joined the fundamentalist religious sect, the consultant should not condemn the sect too much to a point of telling the boy that those in the sect have very bad behaviors, but should a look for away of explaining to the boy on the bad side of joining the sect and its negative effects on an individuals mind and behavior. i) The consultant should hold discussions with the teachers of the boy to gather more information about him. The teachers can also contribute towards the behavioral change and attitudes of the boy.There could be teachers instead of helping the boy to improve his performance are always condemn ing him of his failure. The consultant should request for the records of the boy from the class teacher which will give more information about the boy academic performance and the behavioral records. The teachers should explain to the consultant as to why they are concerned that the boy may be using the fathers illness as an vindicate not to performing well academically or there are other hindering factors not including the boy not liking math and learning subjects. The consultant should explain to the teachers that the boy says that he doesnt like the teachers who do not take time to listen to him. )The consultant should consider telling the boy that if he develops a positive attitude towards maths and sciences and if he concentrates more on his studies than in the fundamentalist sect, he will perform better and will be rewarded for this. This will be a roadway to behavioral change as the boy will be challenged to critically think and analyze his present behavior and its rewards and then measure it with what could become if he changes completely and its rewards. The rewards are meant to give morale and change the reasoning of the boy in that good behavior comes with good things. k) The consultant should make an effort of visiting the boys father privately to explain to him that his sickness has greatly affected the boys performance.The consultant should encourage the sick father to talk to the boy to change his attitude even though the sickness has affected his behavior and performance. At the same time, the consultant should visit the hospital with the boy so that they can have a discussion together. The father should encourage the boy to work harder in class and put aside his sickness as he (the boy) must continue normally with life and should have faith that father will get well quickly. If the parents of the boys are also members of the fundamentalist religious sect, the consultant should talk with them and express his concern about the boys behavior an d at the same time discuss with them about how their sect is being discussed on national television and explain how this has affected the boys behavior and performance.This will give them pabulum for thought and at the end of it all, they will sit down as a family and discuss seriously about this issue. l) If there is need to change the school where the boy is learning to a different new one, the change for the class teacher or the subject masters in the present school as per the recommendation of the consultant, it should be implemented. The general environment of the school can change the behaviors of the child for better or for worse. The boy should be made to make a wise decision and based on what the consultant will recommend, a shared and common decision will be made without hurting or influencing anyone.If it is found that the teachers handling maths and science subjects are bullying the boy because he is weak in those subjects, they should be told and be changed as may be t here could be other children who are affected in the same way and have developed a negative attitude towards the teachers and the subjects and so their behaviors. This should be corrected earlier enough before the situation becomes a crisis. The implication for practice is to give the best professional advice to those clients who need the services. The services are about giving hope and bring change to the affected victims, their family members, friends and the community at large.Consultancy comes in when other alternatives have failed and this is regarded as the last resort as it gives recommendations which give the right way forward on what should be done to arrest the situation. Since the practice is more professional, it means that the end results will be practical and will provide a solution which will be workable and acceptable by all. Conclusion For any problem which arises, an approach has to be found. This approach should be relevant and should be able to solve the problem. Solving an issue related to the behavior of a human being needs a lot of time, payload and perseverance. The person who has the problem should not be hurried or be blamed for the mistakes they have made or for their bad behaviors.They should be made to realize that what they are doing is not right and so should change for the better of their well being. Concerted efforts must be made by those who can be able to help the victims of the circumstance to change. Change is not forced but it is a process which takes time and it will depend on the individuals behavior and attitude towards the change which could be good or bad. Consultants should handle their work more professionally because they are paid for their services. The end result must be acceptable and should provide a way forward on how a crisis will be solved. Finally the consultants should make follow ups on their clients to find out whether there is any positive change or a correction has to be made.

Coke Marketing Plan

Table of Contents Executive Summary6 Situation Analysis7 History of the Product/Brand8 Market Analysis9 Product Evaluation10 adversary Analysis12 merchandise Objectives13 Marketing Strategies16 Selecting Target Market17 Developing the Marketing Mix18 Product Strategy19 Pricing Strategy20 Placing and dispersion22 procession Strategy23 Evaluation, Monitoring and Control24 Monitoring and Controlling26 Sales Analysis27 Market Sh be Evaluation27 Marketing advantageousness Analysis27 Market Research27 EXECUTIVE SUMMARYGiant easy alcoholism comp whatsoever coca- skunk has come under intense scrutiny by the investors due to its inability to efficaciously carry out its selling program. Consequently it is seeking the help of new Marketing accompany to develop a professional trade plan which bequeath help the line of descent to strive its objectives more than effectively and efficiently, and regain their iron fist supremacy on the soft drink industry. When establishing a new t radeing plan every aspect of the trade plan essentialiness be critically examined and thoroughly questioned. This consists of following four study areas Situation Analysis Marketing Objectives Market Strategies Implementation, Evaluation, Monitoring and Control Once coca- booby pull up stakes boast carefully analyzed these areas and take hold examined the industry in general the most suitable trade strategies leave be selected and external threats and opportunities will be monitored and internal efficiency will be revised accordingly. SITUATION ANALYSIS HISTORY OF THE PRODUCT / score The organization that we have selected is The Coca- poop tele recallr which is the immensest manufacturer, distributor and food marketer of soft drinks in the world (The Coca cola Company 2007, 2006 Annual story on fix 10-K).The company offers over 400 crops/brands in more than 200 countries (The Coca dummy Company 2007, 2006 Annual delineate on level 10-K). The product select ed is their soft drink called Coca-Cola. Their mission statement and vision are given below Mission everything we do is inspired by our enduring mission To Refresh the solid body politic in body, mind, and spirit. To Inspire Moments of Optimism through with(predicate) our brands and our actions. To Create Value and Make a Difference everywhere we engage. (The Coca Cola Company 2007, Mission, Vision & Values) VisionTo achieve sustainable growth, we have established a vision with clear goals. Profit Maximizing retrograde to shareowners while being mindful of our overall responsibilities. People universe a great go forth to consummation where people are inspired to be the best they deal be. Portfolio Bringing to the world a portfolio of beverage brands that predict and satisfy peoples desires and inescapably. Partners Nurturing a winning network of partners and building mutual loyalty. Planet Being a responsible global citizen that makes a difference. (The Coca Cola Co mpany 2007, Mission, Vision & Values)MARKET ANALYSIS Changes occurring in the organizations macro- and micro environments have revealed a number of hazard factors that have an influence on Coca Colas business, gross revenue and consumer acceptance. Firstly, increased a struggleeness slightly health issues has given rise to obesity concerns in relation to the consumption of Coca Cola (The Coca Cola Company 2007, 2006 Annual Report on soma 10-K). This may reduce the products demand. Secondly, water which is a major ingredient of Coca-Cola is becoming a scarce commodity and its quality is deteriorating due to pollution etc.This can increase the products production salutes (The Coca Cola Company 2007, 2006 Annual Report on Form 10-K). Thirdly, a major portion (approximately 83 % in 2006) of The Coca Cola Companys business comes from its bottling partners to whom it sells its concentrates and syrups. Consequently, maintaining good relations with the bottling partners is inherent fo r the business. The bottling partners financial situation also affects Coca Colas business (The Coca Cola Company 2007, 2006 Annual Report on Form 10-K).Increase in exist of energy(electricity, natural gas etc) and raw materials(high fructose corn syrup, sucrose etc) can have a negative impact on the products dough (The Coca Cola Company 2007, 2006 Annual Report on Form 10-K). Unfavorable political and economic conditions in the local as well as international markets can have an uncomely effect on the companys profits (The Coca Cola Company 2007, 2006 Annual Report on Form 10-K). Unfavorable weather conditions standardised un commonly long spells of winter cold can decrease the demand for the product (The Coca Cola Company 2007, 2006 Annual Report on Form 10-K).PRODUCT EVALUATION Product Life cycle The product life cycle comprises of five stages product ontogenesis, introduction, growth, maturity date and decline (Kotler et al. 2006, p. 314). Coca-Cola is currently in the matur ity stage, which is evidenced primarily by the fact that they have a large, loyal group of stable customers. In this regard, black eye has the advantage of its establishment of a strong brand name. Furthermore, cost management, product differentiation and trade have become more important as growth slows and market share becomes the draw determinant of profitability. SWOT AnalysisSWOT stands for Strengths Weakness Opportunities Threats. SWOT analysis is a technique that consists of examining the current activities of the organization- its Strengths and Weakness- and past using this and external research data to set out the Opportunities and Threats that exist. Strengths Coca-Cola has been a vital part of world culture for a very long time. The products check is loaded with over-romanticizing which has not failed to move people. The Coca-Cola image is displayed on a variety of items like T-shirts, hats etc. This extremely powerful branding is one of Coca-Colas superlative streng ths. Enjoyed more than 685 million times a day around the world Coca-Cola stands as a simple, yet powerful symbol of quality and enjoyment (Allen, 1995). Coca Cola enjoys a large amount of customer acceptance as compared to its main competitors (The Coca Cola Company 2007, 2006 Annual Report on Form 10-K). Coca-Colas bottling system is also one of their main strengths. It enables them to conduct business on a global scale and at the same time maintain a local approach. The bottling companies are locally owned and operated by independent business people who have been authorized to sell products of the Coca-Cola Company.Coca Cola does not have outright ownership of its bottling network, its main source of revenue is the sale of concentrate to its bottlers (The Coca Cola Company 2007, 2006 Annual Report on Form 10-K). Weaknesses Weaknesses for any business need to be both reduced and monitored in order to effectively achieve productivity and efficiency in their business. This applies t o light speed as well. Although municipal business as well as many international markets are prospering (volumes in Latin America were up 12%), Coca-Cola has recently inform some declines in unit contingency volumes in Indonesia and Thailand due to reduced consumer purchasing power. According to an article in Fortune magazine, In Japan, unit case sales fell 3% in the second quarter of 1998 scary because while Japan generates around 5% of worldwide volume, it contributes lead times as much to profits. Latin America, Southeast Asia, and Japan account for about 35% of Cokes volume and none of these markets are performing to expectation. Coca-Cola on the other side has adverse effects on the teeth which causes health concerns among the consumers. It also has got sugar due to which continuous or excessive drinking of Coca-Cola can cause health problems like diabetes.Opportunities Brand reference is a vital factor affecting Cokes competitive position. Coca-Colas brand name and reputa tion is well getn across 94% of the globe. The major issue over the past few years has been to get this brand name introduced to as many emerging markets as possible. Changes in packaging have also affected sales and industry positioning, but on the whole the public has remained unaffected by the launch of new products. Coca-Colas bottling system enhances the companys prospects of growth opportunities around the world.This strategy gives Coke the opportunity to serve a large and diverse geographic market. Threats At present, the threat of new competitors in the carbonate soft drink industry is not very substantial. On the other hand, the threat of substitutes is a very possible threat. The soft drink industry has a strong hold, but consumers have a lot of options available to them. Possible substitutes that continuously put pressure on both Pepsi and Coke accept tea, coffee, juices, milk, and sulfurous chocolate. This pressure has increased a lot during the last few years owing t o increased health awareness.Even though Coca-Cola and Pepsi program line nearly 40% of the entire beverage market, health concerns can adversely influence product demand. Of course, both Coke and Pepsi have already diversified into these markets, allowing them to have further portentous market shares and offset any losses incurred due to fluctuations in the market. Consumer buying power is another key threat in the industry. The rivalry between Pepsi and Coke has produced a very slow moving industry in which management must(prenominal) be sensitive to and timely respond to the changing attitudes and demands of their consumers or risk losing market share to the competition.COMPETITOR ANALYSIS Coca Cola competes in the non-alcoholic beverages segment with various firms including PepsiCo Inc, Nestle, Cadbury Schweppes plc, Groupe Danone, Kraft Foods Inc etc (The Coca Cola Company 2007, 2006 Annual Report on Form 10-K). Specific beverages that Coca Cola competes with in Pakistan inc lude Pepsi, RC Cola, Makka Cola and Amrat Cola. Competitive forces affecting Coca Colas business include pricing, advertising, product promotion programs, innovative ideas, production techniques, bottling, brand and trademark development and protection (The Coca Cola Company 2007, 2006 Annual Report on Form 10-K).MARKETING OBJECTIVES The marketing objectives section will indicate targets to be achieved across several marketing decision areas. The purposes of objectives include To enable a company to pick up its marketing plan To help to motivate individuals and teams to reach a common goal To provide an agreed, consistent focus for all functions of an organization. (Kotler, Adam, Brown, & Armstrong, Priciples of Marketing, 2006) All objectives should follow criteria called last word i. e. Specific, Measurable, Achievable, Realistic, and Timed. (Johnson)Coca Cola Marketing Objectives The goals and objectives that are set by the company are firstly to put the Coke the Classic se gment back on the growth path. In terms of volume, the company wanted to sell 8 million 8 oz. cases and by the end of the previous year the company had in reality sold 7 million cases, but the target was 6 million 8 oz cases. The diffusion goal is to achieve 40% numeric Distribution at heart 4 weeks of re-launch, currently it is 35. 55%. And in terms of share, the goal was to get and regain 65% of market within one year.Currently it is 60% of the market share. The recent performance of the business unit has been impressive and the company wants the coming years to be even more beneficial. To survive the current market war between competitors To increase the size of the worldwide Coca Cola enterprise by 20%, currently it is 10%. To increase awareness of the product on the market by increasing advertising. To achieve a 30% return on capital employed by August next year, current return on capital is at 20%. (Coca-Cola, Coca-Cola Company) MARKETING STRATEGIES SELECTING TARGET MARKETTarget Market is delineate as A set of buyers haring common call for or characteristics that the company decides to serve. (Kotler, Adam, Brown, & Armstrong, 2006) Once the situation analysis has completed, and the marketing objectives situated then the companys attention turns towards the target market. As we know that the soft drink market is very large, and a product cannot be for all the people, so the company must choose which of the market segments have the greatest potential for its products. The target market is where Coca-Cola focuses its marketing efforts as it feels this is where it will be most productive and triumphful.The target market for Coca-Cola is very wide as it satisfies the needs for many different consumers, ranging from the healthy diet conscious consumers through Diet Coke to the average human through its best selling drink invariable Coke. Most Coke products satisfy all age groups as it is proven that most people of different age groups consume the Coca-Cola product. This market is relatively large and is open to both genders. A marketing organization can adopt one of the three market-coverage strategies Un-Differential Differentiated Concentrated (Kotler, Adam, Brown, & Armstrong, 2006)The most apparent regularity apply by Coca Cola is with no doubt the differentiated marketing method as Coke satisfies a thread of different markets. Diet deoxycytidine monophosphate satisfys the weight consciousness, regular coke, sprite, fanta, coffee, iced tea etc for average user group. Each product of beverages satisfies a particular group of people. Differentiated Marketing is defined as A market coverage strategy in which a marketing organization decides to target several market segments and designs separate offers for each. (Kotler, Adam, Brown, & Armstrong, 2006) underdeveloped THE MARKETING MIXThe marketing intermingle is probably the most crucial stage of the marketing planning process. It is also known as the 4 Ps of ma rketing. In 1964 Neil H. Borden published his article The Concept of Marketing Mix after which this term became popularized. This is where the marketing tactics for each product are determined. The marketing mix refers to the combination of the four strategies Product Strategy Price Strategy Place Strategy Promotion Strategy pic (NetMBA) The most successful businesses have continually monitored and changed their marketing mix due to internal and external factors.PRODUCT STRATEGY A product can be defined as Anything that can be offered to the market for attention, acquisition, use or consumption that might satisfy a want or a need. It includes physical objects, services,, persons, places, organizations and ideas. Businesses must think about products on three different levels, which are The Core Product The actual product The Augmented Product Coca Cola customers are buying a wide range of soft drinks. Consumers will buy the coke product because of the high standards and high q uality of the Coca-Cola products.The Coca-Cola also offer a help line and complaint phone service for customers who are not satisfied with the product or wish to give feedback on the products. situation Positioning is the process of creating, the image the product holds in the mind of consumers, relative to competing products. Coca-Cola and Franklins both make soft drinks although Franklins may try to compete they will still be seen as lower market from Coca-Cola. Positioning helps customers understand what is unique about the products when compared with the competition.Branding The popularity of the brand is often the deciding factor. Over the time Coca Cola has spent millions of dollars developing and promoting their brand name, resulting in worldwide recognition. Coca-Cola is the most recognized trademark, recognized by 94% of the worlds population. (Coca-Cola, Our Herittage) PRICING STRATEGY Price is a very important factor in the marketing mix as it can affect both the supply and demand for Coca Cola. The price of Coca-Colas products is one of the most important factors in a customers decision to buy.Price will often be the difference that will drive a customer to buy the one product over another, as long as most things are about the same. For this reason pricing strategies need to be designed with consumers and external influences in mind, in order to effectively achieve a stable balance between sales and covering the production costs. Price strategies are important to Coca Cola because the price determines the amount of sales and profit per unit sold. Businesses have to set a price that is attractive to their customers and provides the business with a good level of profit. colossal before a sale was ever do Coca Cola had developed a forecast of consumer demand at different prices which without doubt determined whether or not the product came in the market. The pricing strategy a business will use will have to focus on achieving the marketing plans obj ectives and support the positioning of the product, and take external factors such as economic conditions and competitors in to account. As customer loyalty has established with Coca-Cola, it can now slowly raise the price of its product. at that place has been a severe pricing competition between Coca-Cola and Pepsi products as each company competes for customer recognition and satisfaction. Till now it appears as if Coke has come up on top, although in order to gain long term profits Coke had to break short term profits where in some cases it either went under of just broke even, but as seen it has been all for the best. Pricing Methods There are four major pricing approaches that can be utilise. Cost-based Approach Buyer-based Approach Competition Approach Relationship Approach Kotler, Adam, Brown, & Armstrong, Priciples of Marketing, 2006) Over the years Coca-Cola has lost ground here in its pricing but has regained its strength as it employed the Competition-Based Pricing Method which allowed it to compete more effectively in the soft drink market. Now the Coca-Cola has become a market leader with loyal customers and some technological edge, thus the case currently with Coke, it was first the follower but through effective management has now become the leader of the market and is working towards achieving the marketing objectives of the Coca Cola. Survival in the market place, own 60 % of market share by 2007, increase further awareness of product and a return on 20% on capital are the current objectives for 2007. (Coca-Cola, Coca-Cola Company) dictate AND DISTRIBUTION STRATEGY The place P of the marketing mix refers to distribution of the product i. e. the ways of getting the product to the market. The distribution of products starts with the producer and ends with the consumer. One key element of the Place/Distribution factor is the respective distribution channels that Coca-Cola has elected to transport and sell its product.Selecting the most a ppropriate distribution channel is important, as the choice will determine sales levels and costs. The choice for a distribution channel for any business depends on numerous factors, these include How far forth the customers are The type of product being transported The lead times required and The costs associated with transport There are four types of distribution strategies that Coca Cola could have chosen from, these are intensive, selective, exclusive and direct distribution. It is apparent from the popularity of the Coca-Colas product n the market that the business in the past used the method of intensive distribution as the product is available at every possible outlet. From supermarkets to service stations to your local corner shop, anywhere you go you will find the Coca-Cola products. PROMOTION STRATEGY In todays competitive environment, having the right product at the right place in the right place at the right time may still not be enough to be successful. Effective c ommunication with the target market is essential for the success of the product and business.Promotion is the P of the marketing mix designed to inform the market about who the company is, how good the product is and where they can buy it. Promotion is also used to persuade the customers to try a new product, or buy more of an old product. The promotional strategy is the combination of personal selling, advertising, sales promotion and public relations that are used in its marketing plan. Now days as most of the target market is most possible to be exposed by media such as television, radio and magazines, Coca-Cola has used this as the main form of promotion for extensive range of products.Although advertising is usually very expensive, it is the most effective way of letting the customers to know about Coca-Cola Products. Coca-Cola also utilizes promotions such as contests, coupons, and free samples. These activities are an effective way of getting people to give the product a che ck. EVALUATION, MONITORING & CONTROL The goal of the marketing plan is to outline the strategies, tactics, and programs that will make the sales goals outlined in the coke business plan a reality by the end of the season.There are a number of Key Performance Indicators KPIs that are needed for the measurement/evaluation of the performance they can be given as, The calendar monthly and the annual revenue generation, then the amount of expenses incurred in a month or in a year, then the increased level of customer satisfaction and ensuring the brand loyalty. For complying with these scenarios the advertising efforts made by the company the strength of the distribution channels, the launch of the new products and the pricing will be measured. The possible increase in growth of the target market also depends on all these efforts made by coke.The people who are responsible for the monitoring and control of the marketing plan involves, the Marketing Executives, Sales Managers, Media Manag ers, Market Research Departments, and the Product Managers. Some activities must be carried out for precisely and closely evaluating the effectiveness of the strategies and tactics for example the gathering and structuring of data regarding market, product, customer and the pricing trends, then the generation of daily sales report should be maintained and then in the end continuous reconfirming of the marketing budget and activities by the managers of different divisions Financial ForecastsFinancial forecasts are predictions of upcoming events relating strictly to expected costs and revenue costs for future years. There are five major marketing expenditures, which include research costs, product development costs, product costs, promotion costs and distribution costs. Sales force composite is the most logical method in forecasting revenue. This involves estimates from individual salespeople to sell to work out a radical for the whole business. Once these costs and revenues are for ecasted, management can then decide which combination of marketing mix strategies will deliver the most sales revenue at the lowest cost.Implementing Implementation is the process of turning plans into actions, and involves all the activities that put the marketing plan to work. Successful executing depends on how well the business blends its people, organizational structure and company culture into a cohesive program that supports the marketing plan. For its further success, Coca Cola must impose several key changes. Production needs to be on time and meet the quota demanded from wholesalers. It must also be efficient so as not to build inventory stocks and inventory prices. The marketing needs to be motivated and knowledgeable about the product.The forms of promotion such as advertising must be attracting and enticing to the target market to get the greatest amount of exposure possible for the product. This will ensure the success of the product in the stores. Distribution of the product must be efficient. This problem has already been taken care of with convenient transport routes to commercial areas and transport already being arranged. MONITORING AND arbitrary Monitoring and controlling allows the business to check for variance in the budget and actual. This is important because it allows Coca Cola to take the necessary actions to meet the marketing objectives.There are three tools Coca Cola should use to monitor the marketing plan. They are the following Sales Analysis The sales analysis breaks down total business sales by market segments to identify strengths and weaknesses in the different areas of sales. Sellers of Coca Cola products vary from major retail supermarkets to small corner stores. This gives its products upper limit exposure to customers at their convenience. Market Share Analysis Market share analysis compares Coca Colas business sales performance with that of its competitors.Coca Cola looks to increase its market share by over 60%. Wit h the changes Coca Cola is currently undergoing, they aim to regain an iron fist control of the market. Target market various age groups and lifestyles from high school students too universities, and male or female. Marketing Profitability Analysis This analysis looks at the cost side of marketing and the profitability of products, sales territories, market segments and sales people. There are three ratios to monitor marketing profitability they are market research to sales, advertising to sales and sales representatives to sales.The results of these three tools can help Coca Cola determine any emerging trends, such as the need for a different product. Comparing these results with actual results gives the business an idea on when to change. Market Research When attempting to implement a new Marketing plan a business must address its target market and conduct the relevant information to insure the new marketing plan both differs from the old and is better for the business. When condu cting market research a business must first define the problem and then gather the appropriate information to solve the problem.There are 3 types of information a business can gather to solve its problems. Exploratory Research which clarifies the problem an d searches for ways to address it. Descriptive Research is used to measure and describe things like the market potential for a product and characteristics of the target market. Casual Research is used to test a hypothesis about a cause and effect relationship. Coca Cola through its market research has addressed all three types of research to define the problems raised by shareholders and gathered information to serve their needs. Factors Influencing Consumer ChoiceWhen making decisions on products a business must look at factors that influence consumer choice such as psychological factors, Socio-Cultural factors, Economic factors and Government Factors. Psychological Factors such as motivation, perception, lifestyle, personali ty and self concept, learning, and attitudes influence the consumers behavior towards a product and Coca Cola has addressed this issue by introducing Diet Coke to satisfy health conscious lifestyles. Socio-Cultural factors such as culture, subculture, socio-economic status, family and reference groups influence the consumers behavior towards a product.Economic factors such as Disposable income and discretionary income. Coca Cola has addressed this side of the influence by maintaining a low price on the price of its products. Government Factors such as new regulations, inflation, interest rates all influence consumer spending and choice. (Alberto, 2007) References Alberto, J. (2007). Strategy Moves. Pearson Education. pp. 145-150 Coca-Cola. (n. d. ). Coca-Cola Company. Retrieved 07 03, 2007, from - http//www. thecoca-colacompany. com/index. html Coca-Cola. (n. d. ). Our Herittage.Retrieved 07 01, 2007, from The Coca-Cola Company http//www. thecoca-colacompany. com/brands/index. html Kotler, P, Adam, S, Brown, L & Armstrong, G 2006, Principles of Marketing, Pearson Education Australia, China , pp. 125, 331 Johnson, M. (n. d. ). Marketing, Market Planning, Market Objectives. Retrieved 07 03, 2007, from Tutor 2 U http//www. tutor2u. net/business/marketing/planning_setting_objectives. asp Kotler, P. , Adam, S. , Brown, L. , & Armstrong, G. (2006). Priciples of Marketing. China Pearson apprentice Hall, pp. 330-350Kotler, P. , Adam, S. , Brown, L. , & Armstrong, G. (2006). Principles of Marketing. Pearson Prentice Hall, pp. 245,249 NetMBA. The Marketing Mix. http//www. netmba. com/marketing/mix/. NetMBA Business Knowkedge Centre. The Coca Cola Company 2007, Mission, Vision & Values. Retrieved July 05, 2007, from http//www. thecoca-colacompany. com/ourcompany/mission_vision_values. html The Coca Cola Company 2007, 2006 Annual Report on Form 10-K. Retrieved July 05, 2007, from http//www. thecoca-colacompany. com/investors/annual_other_reports. htmpic

The Effect of AIDS in America

Boom The computer computer virus hit us every like a giant atomic bomb. Where did it come from? Why is it spreading? Why is it putting to death us all? These atomic number 18 a a couple of(prenominal) of the many questions that arose during the first few years that the acquired immune deficiency syndrome virus hit America. The assist virus has been a deadly malady ever since the first few cases were reported. After the first few reports of the AIDS virus, maximum precautions were taken, but the virus still spread. That was then, and now we are not preventing it. Since weve tripled our efforts to contain the virus, our results call for not shown any impact in the amount of cases.That leads one to rummy that education of the virus is being emphasized in the wrong way to our society. For the America to conquer this virus, to a greater extent education needs to be placed in the hands of African-Americans, children, and homosexuals. Anyone can be infected with the AIDS virus. This disease does not discriminate. People of all genders, race, ages, and nationalities are at risk (Internet). One of the problems resulting with the disease is that African-Americans, on with new(prenominal)s, think that they are immune to this deadly virus.They believe that in America, it is a white gay disease. Although it originated in Africa, since white Americans brought it overseas, they are the only people who can get the disease. At least that is what African-Americans think. We as the universal people of the United States need to take education action. We need to show African-Americans that this is not some motley of Gods punishment on American white people. In our television ads, news articles, or any other way we distribute information around AIDS, we need to include the simple fact that this deadly virus does not discriminate.I believe that this will help lower the amount of African-American AIDS cases that we be possessed of in America. I believe that another proble m facing the uninformed part of ordinary American society, is the fact that our children do not know enough about this deadly disease. Over 25,000 AIDS virus cases were reported involving children last year (Internet). Children can aquire the AIDS virus in two different primary fashions. For one, they can attain the deadly virus with a blood transfusion.Second of all, they can aquire the disease through being born into it. The only thing e can do for the children who need to have a blood transfusion is continue our blood screening medical advances, and continue the support of the doctors that wanton these medical advances. For the children who are born with the disease, well, we cannot do anything for these children exept treat them for the AIDS virus. These children were effected with the virus because of the fact that at that place parents did not take the proper safe sex precautions. Us ordinary people need to support the education of parents about safe sex, and promote the education about safer blood transfusions.We need to make pleonastic emphasis on this education because our children our the future of American society. Homosexuals these days seem to laugh in the brass of danger. They laugh at oppressors,haters, and the AIDS virus. They believe that America has made so many medical advances, that they no longer need to worry about attaining the virus. They also believe that wearing a condom these days is a challenge to their manhood (Cunningham 703). Homosexuals were the original targets of the AIDS virus, as well as being tagged as the perpetrators of the disease in America.Ordinary society needs to continue the education of homosexuals by accent that it still effects them as much as anyone else, if not more. The AIDS virus has swept through America like a giant sandstorm. We all know the basic facts about the virus, but all of us seem to be avoiding the statistics. AIDS still effects us as much as it always did, if not more. We as the ordinar y society of America, need to push the proper forms of education about the deadly virus. We can no longer and sit around, let it take over our country, and just be satisfied with knowing the basics. We need to take imediate action.

Intangible Asset or Liability Essay

CSR requires organizations to adopt a broader look on of its responsibilities that includes not only stockholders, but some an other(prenominal) constituencies as well, including employees, suppliers, customers, the local community, local, give tongue to, and federal governments, environmental groups, and other special interest groups. Although CSR is often spoken of as if it were a relatively new concept, it is in point an melodic theme with a long pedigree. In the 1950s, the chief executive officer of the American retailer Sears verbalise that the four parties to any business in the order of their importance were customers, employees, community and stockholders.Current discussions about CSR nominate old questions about the short letter of corporations in society, the manner in which corporations are governed, and the ways in which corporate governance arrangements do not compel corporations to respond to claims from society, in addition to claims from shareholders. While CSR is an old idea, its issue as a significant factor in relation to corporate decision-making is relatively new. The old idea CSR has been rising over the past 10 years or so to a prominent place on the corporate agenda.The world is witnessing what appears to be a transformation in favourite views about the grapheme of business in society that is on a par with major shifts in attitude, at other points in history, about large issues such as racial discrimination, the environment, and the role of women. By the end of that decade, popular opinion about the role of business in society had evolved to a point which suggested a far-flung rejection of Friedmans the business of business is business dictum.The reason for the shift can be attributed to various factors such as globalization, loss of trust, society activism, and institutional investor interest in CSR. These trends suggest that at that place is both a growing perception that corporations must be more accountable to societ y for their actions, and a growing willingness and power within society to impose accountability on corporations. This has profound implications for corporate governance. CSR in IndiaWith the retreat of the state in economic activity in India, the imperative for business to take up wider social responsibilities is growing. The postal service is complex and India is facing a compounded set of corporate responsibility ch all(prenominal)enges. At all levels, there is a felt need for companies to graduate to strategic interventions in CSR, which at present in many cases re chief(prenominal) ad hoc. There are many companies that may spend for long-term development. A backbone of strategic direction is a vital component in an effective approach to corporate responsibility.Yet, for all these signs of progress, CSR in India has yet to realize its full potential. Individual and collaborative initiatives continue to be dominated by self-assertion rather than accountability. There is certai nly no lack of CSR programs and projects in India what is absent, however, are clear inflection for evaluating their actual impact in improving social conditions. Many Indian business houses, private domain and public sector companies have undertaken major initiatives till date and have adopted several modes of dedicate related to CSR in India.Several innovative measures have also been adopted by companies towards the institutionalization of CSR that includes CSR initiatives by Lupin, Cipla, Ranbaxy, NIIT, TCS, BPCL, and Ion Exchange. To escort the current status of CSR in India, it is important first to map out the landscape and identify the main families of corporate responsibility. For long-established industrial dynasties, such as the Birlas and the Tatas, concepts of nation- building and trusteeship have been alive in their operations long before CSR become a popular cause.

A Case Analysis on Starbucks’ Mission Essay

SummaryNamed after the first mate in Moby Dick, Starbucks was founded in 1971 by three partners in Seattles renowned open-air Pike Place Market. Starbucks is now the third largest eatery chain in the country, nearly 1,000 stores in 55 countries. It was the intention of director of retail operations and marketing Howard Schlutz to make Starbucks into the third place consumers frequent, after home and work. You can find a Starbucks in respective(a) settings including office buildings, bookstores, and university campuses. Starbucks promotes convenience by selling its products through retail outlets. In order to remain competitive, Starbucks has introduced some(prenominal) new products over the years. The recent global recession brought a change in policy, causing Starbucks to distinguish back on expansion in the US and focus more on international markets. get a line morePerseverance essayTaking necessary measures to remain relevant, Starbucks has come up with successful, keep custom ers approach methods such as, Breakfast pairings, VIA instant coffee, Starbucks card, in time a mobile app. Another key part of the Starbucks pattern involves its commitment to ethics and sustainability, people first, profit last. Because of its strong corporate culture, Starbucks has been ranked Fortunes 100 Best Companies to Work for for nearly a decade as well as creation voted most Ethical Company Founder and chair Schlutz is a true truster that ethical companies do better in the long run. Starbucks is also actively involved with nonprofit organizations around the globe including yet not limited to Bonos Product RED who raise money for HIV and AIDS research. The follow also makes $14.5 in loans t poor farmers around the world. Schlutz key to maintaining a strong air is creating an environment where everyone believes theyre part of something big than themselves but believes they also harbour a voice.The companions efforts at transparency, the preaching of its workers , and its dozens of philanthropic commitments demonstrate how genuine Starbucks is in its mission to be an ethical and genially trusty company. Its re disgorgeation is built on product quality, stakeholder concern, and a balanced approach to all of its business activities. In spite of Starbucks efforts to maintain high ethical standards, the company has garnished harsh criticisms on issues such as lack of fair trade coffee, hormone added milk, Schlutz alleged financial links to the Israeli government and that the companys relentless growth has forced locally run coffee shops out of business. The challenges that the company has see and will continue to experience have convinced it to focus on its strengths. And despite setbacks, allegations, and the recession, the future looks impudent for Starbucks.Questions1.Why do you think Starbucks has been so concerned with social responsibility in its overall corporate schema?Starbucks has been so concerned with social responsibility for deuce main reasons, to investigate its negative impact on the companys financial and nonfinancial rewards. According to our textbook, Starbucks has been engaged in trusty business practices nearly from day one. Being socially responsible Starbucks has its financial and nonfinancial rewards say Schultz. Whom is a firm believer of ethics, they do better in the long run. Because of Starbucks dedication to their employees and their suppliers, Starbucks had earned their loyalty. During the 2008-2009 recession, they decided to refocus their scheme. They closed some(prenominal) hundred underperforming locations in response to the economic downturn. They also introduced breakfast pairings, a Starbucks-styled value meal, for an affordable price.They even introduced an instant coffee consumers can brew at home. Due of their substantial growth over two decades, they have spent a considerable amount of time defending their image, due to their clustering strategy to many small coffee shops o ut of business and many consumers began to wonder if there really was a need for two Starbucks right across the street from each other. Finally Starbucks has been so concerned with social responsibility in its overall corporate strategy because its popular Also it helps the companys image, to care close to the community and the environment. Those are positive standpoints that define the companys self portrayal, its important how you look on the outside but in the end its all about sales2.Is Starbucks unique in being able to provide a high level of benefits its employees?Most companies, though they value their employees, have not been known to put them on the pedestal employees of Starbucks have been put on. Founder Schlutz key to maintain a strong business is creating an environment where everyone believes theyre part of something larger than themselves but believes they also have a voice. Nonetheless Starbucks benefits package is a key reason why it has remarkable low employee tur nover and high productivity.3.Do you think that Starbucks has grown rapidly because of its ethical and socially responsible activities or because it provides products and an environment that customers want?Both aspects have lead to the growth of the company. Its clean ethical genius has allowed for the company to be deemed trust worthy but all those involved with in it. The consumer friendly accommodations have kept the customers happy. Its community involvement has shown its concern for more than just profit. The companys efforts at transparency, the treatment of its workers, and its dozens of philanthropic commitments demonstrate how genuine Starbucks is in its mission to be an ethical and socially responsible company. Thus far gaining growth.